Dost
Crate
Value delivered
For Dost, we created a tailored brand language, helping them to become recognisable in the North-American market. We also developed a unique long-tail cargo bike, capable of transporting just about anything, while still looking stylish and feeling safe.
A design roadmap to pave the way.
Brand language development & application
Ready to take on the job, empowering the adventurous spirit, and conscious about people and planet. Three cornerstones of the Dost brand and translated by us into a brand language which radiates performance, approachability, and durability.
Integrated yet modular design approach
The Crate is all about utility and user friendliness. This combination required a systematic design approach from start to finish.
Dutch design for the North American market
Partnering up with Dost to bring a cargo bike designed specifically for the North American market, built for those who need extra carrying capacity without sacrificing performance or style. With a powerful motor, long-range battery, and tremendous cargo capacity, the Dost Crate bike fits seamlessly into daily life: running errands, commuting, or weekend adventures.
Modularity as USP
A single bike that adapts to your life. We developed a modular accessory system that lets riders configure their Dost to fit their specific needs, from family hauling to grocery runs to daily commutes. Modularity wasn't just a feature; it became the core of the product story.
Motivated form giving
By shifting the vanishing point of the frames' construction lines, we could change how the design feels at first glance. Placing it higher gives the bike a light, nimble character, whereas lowering it pulls the stance closer to the ground, giving the design a sportier presence.
Product family
Alongside the Dost Crate, we designed a complete family of electric bikes that share a common design language and manufacturing molds, keeping production costs down without compromising on quality.
A sustainable, 2-wheeled pick-up truck
The Crate is a longtail cargo bike built around one idea: fit everything. Alongside the bike, we designed 7 accessories and ensured compatibility with a wide range of third-party add-ons and future options. A double MIK rear carrier accommodates two child seats or swappable accessories, supports up to four side pannier bags, and footboards double as flatpack carriers, all working together across multiple configurations. The result is a cargo platform that adapts to almost any load, any errand, any day.
The Crate, is a longtail cargo bike built around a single idea: fit everything.
