Swapfiets Power plus
We were involved from start to finish, from early ideation through market entry and beyond. The design is characterized by flowing lines and an unprecedented level of component integration, earning this project both the Red Dot and iF Design Awards.
Value delivered
VROEGH designed and developed a strong e-bike tailored to cyclists carrying heavy cargo safely. Unlike typical consumer bikes, this project emphasised Total Cost of Ownership (TCO) as a key metric, aligning with Swapfiets’ business model. The result is a component-agnostic e-bike with long battery life, unique geometry, and stable handling under heavy load. Production has started, and the first bikes are already in Paris and Amsterdam.
Upgradeable, repairable, future-ready
A bike for professionals
The Swapfiets Power Plus is an e-bike tailored to the needs of cyclists who want to carry heavy cargo safely. Unlike typical consumer bikes, this project, emphasised Total Cost of Ownership (TCO) as a key metric, aligning with Swapfiets’ business model. Resulting in the Swapfiets Power Plus, a component-agnostic e-bike with long battery life, unique geometry, and stable driving characteristics under heavy load. Production has started and the first bikes can be seen in Paris and Amsterdam.
Designed for both cyclists and mechanics
For the Swapfiets business model, the TCO value of the bicycle is of utmost importance. Therefore, multi-year data is gathered from the mechanics who maintain and fix the Swapfiets bicycles. This resulted in six years of data that informed our decision-making process. It is important to us that the bicycle is not only loved by cyclists but also appreciated by technicians. For a company like Swapfiets, this is especially crucial, since part of their service is to provide repairs within ten minutes in the store. This makes it essential that any repairs or maintenance on the bike are high in quality, yet easy, quick, and low-cost.
The ideal bicycle for heavy cargo
Backed by a deep understanding of the target group, a well-defined customer journey, and years of engineering expertise, the companies created a bicycle that remains safe to drive even with 60 kg of cargo weight. The front and rear carriers are versatile, making it an ideal bike for various cargo uses. Achieving such a multipurpose, high-utility status was challenging and required uniquely developed mechanical innovations. Whether it's a pizza box, a fully loaded shopping bag, or a child in a safe seat, the Power Plus can transport it all without a problem.
One size fits most
Dividing from traditional e-bike geometries, this e-bike has a unique geometry for this purpose, making sure that one size fits most. This is a valuable asset for Swapfiets, which offers to provide its members with a replacement vehicle in case of theft or a defect in the bicycle. Using the one-size-fits-most approach, there will always be a bike available in the right size for the person using it. The geometry also provides a stable standing position.
The dream of a ‘Bicycle As A Service’ company: a vehicle that is hard to break and easy to maintain
