Veloretti
Ace & Ivy 2
Value delivered
Together with Veloretti we embarked on a journey to develop a stunning, urban e-bike at a very competitive price point. Building a strong foundation with the V1, before launching the highly successful and award-winning V2.
From V1 to V2 and beyond
A continuous partnership
Co-creation and guardians of the brand language
Co-developed a product identity for the Electric bicycle range, leveraging the Veloretti brand values, placing ourselves into the target audience’s shoes and ensuring that the technical leap never came at the cost of the aesthetic.
A new market
Playing a central role in bringing Veloretti's first e-bikes to life, through the selection of components, integrated design & development efforts and communication with suppliers and production partners.
Building a brand - From V1 to V2
Because of our long-term partnership with Veloretti we were involved in the design process of the V2 early on. We focused on a minimalistic design with continuous lines through maximum form integration, bringing the character of the first generation to the next level.
Mobility as a lifestyle product
Helping Veloretti to position itself in the cultural zeitgeist of its users. Being something in between a mobility product and a consumer product it seamlessly merges with user’s personality.
Ace and Ivy
For the Ace and Ivy Two, design was the starting point, not the finishing touch. Eight custom-cast components, including the dropouts, stem, fork and motor bracket, are designed as part of the frame itself, not additions to it. The result is a bike with continuous lines, signature lights and no visual noise. Something that fits naturally into how people live and want to be seen.
Prototyping as an accelerator
Continuous validation played a central role throughout the development of the V1 successor. During the design and development process we’ve produced various samples to validate our design decisions.
